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Get ready for some science.
RT-PCR analysis of hair-growth-cycle-related cytokines showed loquat leaf extract (corosolic acid) up-regulated the mRNA expression levels of FGF-7, VEGF, and BMP-2 and down-regulated that of FGF-5 in dermal papilla cells.
What does this mean? First, we did our research and spent a long time with our chemists sourcing the finest, most effective ingredients. Second, it says that loquat leaf extract can help stimulate hair from root to tip by regulating several key growth factors. People won’t see the science working at a cellular level, but they’ll notice it in action when they check out your hair.
Best known for perking up your morning after happy hour with coworkers, this potent substance also has invigorating effects on your hair. We’ve added a highly concentrated dose of caffeine to all our products so they energize as they style. Some studies have shown that caffeine can increase hair fiber diameter, and may also protect the skin from the harmful effects of UV exposure.
This unique mixture has optimizing effects on the other ingredients we use, and features two potent natural proteins that are well known for their hair-health benefits. The first, Hydrolyzed Wheat Protein, improves your hair’s ability to retain moisture, so dull and damaged hair can achieve a new level of gloss and shine. The second protein, Hydrolyzed Hair Keratin, is derived from actual human hair, and has a strengthening effect from root to tip. Finally, both proteins have a low molecular weight, which is really just to say that they can efficiently penetrate the hair shaft and deliver nutrients where they are most needed.
